Between the 6th and the 9th of June, I had my graphic design work on display as part of the Middlesex Graduate Degree Show at the Truman Brewery, Brick Lane. These are some shots of my wall space. 

This project was a self initiated brief for my Final Major Project.

It's been 80 years since the Mary Poppins book was published by P.L. Travers in 1934 and 50 years since the book inspired Walt Disney to produce one of his most successful hit films.

The brief was to create an Anniversary piece, which celebrates the story of Mary Poppins, based on the book by P.L. Travers and not the film by Walt Disney. It's aimed at adults rather than children, as it’s a nostalgic piece.

It’s a story that has enchanted generations and many only recognize the film so it was good to remind people of the original story and Mary Poppins character. The Mary Poppins character in the book is a darker, stricter character than the sugar coated, sweet nanny, which is portrayed in the Disney film, so it was interesting to bring out 'The Real Mary Poppins'.

The brief for this project was to create an Artist Book inspired by or about a particular artist, architect, product designer or writer. 

The artist I chose was Louise Hopkins whose work I'd seen previously at the Mummery + Schnelle Gallery in May 2014.

I was very inspired by Hopkins work and found that I could relate particular concepts of hers back to my own work but in a typographic way.

Looking at the idea of erasure, language and perception I was able to create a book that would compliment Hopkins work.

The brief for this project was to design and produce a unique object to celebrate or commemorate a forthcoming anniversary/centenary/bi-centenery. The many existing objects made to celebrate or commemorate an anniversary are usually quite dull, they include mugs, plates, pens ...

The task was to create something unique to a particular anniversary.

The anniversary I chose to celebrate was the 150th anniversary of Lewis Carroll's 'Alice's Adventures in Wonderland'. I chose to make a bookshelf as it relates back to the anniversary celebrating a book. I decided to focus on the original illustrations and quotes from the book.

The little card men at the front of the shelf I took from two of John Tenniel's original illustrations and adapted them to create a variety of men with different facial expressions and poses, trying at the same time to have them interact with each other and the books.

The shelf itself was made using the laser cutter and the CAD machine. 

The Books which sit on the shelfs hold quotes on the spines from the book which include; "We're all mad here" and "It's always tea time".

The brief for this project was to design a Word-mark, then develop it into a font and use this font in a poster.

The Word-mark needed to express an aspect or aspects of a famous product and industrial designer. 

My chosen industrial designer was Aldo Rossi and his famous product was the 'La Conica Coffee Cup'. The font possesses elements of Rossi's work. It has adopted the products qualities including reflection, and the combination of sharp points, straight edges and perfect circles.

The brief for this project was to develop an understanding of how a particular object works, then to turn that into a poster advertising an exhibition at the Science Museum called How?

The two objects I chose to research were the alarm clock and the toaster. I wanted to focus on the idea of the mechanism behind the object whilst still hinting at what the object could be.

This brief was a live project, which was to design a catalogue to be printed for the Middlesex University's Interior Architecture and Design course.

The catalogue contains work running across the 3 years however focuses mainly on 3rd year graduate students about to complete their final year at University. 

This brief was part of the D&AD projects of 2014. 

The brief I chose was to re-package the Purdeys drink. This included Purdeys Rejuvenate and one new Purdeys product, Natural Energy. 

The concept of the bottle design using rising shapes reflects the idea of Purdeys formula restoring your well-being. Eliminating the use of fruit imagery supports Purdeys idiosyncratic nature and their aim to maintain the curiosity of the brand.

The bottle design i've chosen for Rejuvenate responds to the meaning of the word - to refresh and make young again. It also reflects the structure of vitamins. The colour suggests stability, and is beneficial to the mind, body and soul, Aqua is associated with emotional healing and protection. 

The bottle design i've chosen for Natural Energy responds to the meaning of the word energy - forcefulness and power. It's sharp and energetic. The blue colour combines the stability of blue and the energy of red. It symbolises power, ambition, creativity and mystery.

The brief for this project was to create a campaign for Femfresh that would bring in a younger audience and convince them to try the brand. The key challenge was to convince people to make it part of their daily beauty routine without feeling embarrassed.

The concept behind this idea was to treat it like any other beauty advertisement e.g shampoo, makeup, body scrub. By taking away the embarrassing element and making it appeal to the same audience belonging to hair care products or makeup products it would hopefully be a successful campaign. 

Balance was also a key concept within our design and the idea of the product balancing the PH. We created four different posters one to appeal to each characteristic of a Femfresh users personality.

This project was entered for the Creative Conscience Awards 2013 for which it achieved Bronze in the Graphic Design category.

This project aims to tackle the rise in child obesity. My target audience is children and parents/carer. I decided to focus on child obesity as obesity in young people can cause serious health problems. By raising awareness in a more sensitive and engaging way, we can encourage parents to think about their child’s health.

The work communicates a new way of branding fruit especially for children, to encourage them to make healthy choices. Young children like eating snack foods like crisps and chocolate because of the way it’s portrayed in advertising with the use of fun designs and characters. They are bombarded with advertising and interesting packaging, which encourages them to want to eat these particular kinds of food over healthy snacks like fruit. 

By having an alternative, which is just as interesting, they will be encouraged to try different fruits. I think the problem with making children eat fruit is that they see it as something which isn’t appealing to them because they’re being forced to eat it, however if they are choosing to eat it themselves its likely to be much more successful.

The inspiration behind this project is the way junk food packaging is branded. In order to compete with this I decided to use fun characters making the fruit more fun. This would be a new and unique way to promote fruit to children and their parents/carers.

The brief asked us to create a brand identity that was appropriate, uses both traditional and new media and develops a 'visual vocabulary' of elements that can be explored and combined to solve any aspect of design, packaging and promotion for a new brand of our choice.

Let Them Eat Cake was designed as a mobile bakery, which would deliver direct to your home or workplace. The concept was to make the very best of patisserie breads and cakes etc available for order online, as a response to the decline in independents local bakery outlets.

Let Them Eat Cake sells cakes and pastries containing a variety of home grown fruits. The identity of the brand was inspired by early 20th century packaging to give it a nostalgic and unique feel. 

The Brand Identity includes packaging, website, app, stationary and advertisements.

The brief for this project was to design the next issue of X Magazine. The task was to focus on a topic and present this information in an interesting and intriguing way.

My topic looked at the vast difference between the old and the new within the King's Cross area of London. The grungy, historical London hidden behind the newly built station and up and coming area of King's Cross made for a very interesting research project. It allowed me to make contrasting photography showing the warmer nature of the old and the coldness of the new. I used some of the photos as mirror images to intensify the irregularity between the old and the new.

For this brief we were asked to investigate and research a specific London structure/building. We were then required to create an artist book that would visually interpret the building in an experimental way.

I chose to explore London Zoo, famous for its architectural and structural qualities. I focused on the idea of the book being made up of laser cut layers as the buildings within the zoo posses many varied and interesting  shapes and structures, each one unique.

As most people associate the Zoo with animals, I decided to play on this with the use of typography, stating to 'beaware of the animals' however there are no animals to be found within the book.

For this brief we were asked to research into the vast design industry and focus on design companies as most designers work within teams in an agency. 

We were asked to design and develop a brochure/book for the company featuring the information we had gathered. The task was to compile and edit the text, making it lively, informative and enjoyable to read. We had to consider scale, balance, alignment, the use of space, structure etc - but most important clear communication.

The design company I chose was Magpie Studios. The company have previously discussed they're passion for creative colour and clear communication.  My aim was to reflect these ideals within the piece, as well as complimenting the previous projects Magpie Studios have worked on.